Mad Men Unbuttoned: A Romp Through 1960s America by Natasha Vargas-Cooper

Mad Men Unbuttoned: A Romp Through 1960s America



Download Mad Men Unbuttoned: A Romp Through 1960s America



Mad Men Unbuttoned: A Romp Through 1960s America Natasha Vargas-Cooper ebook
Publisher: HarperCollins Publishers
Page: 231
ISBN: 9780061991004


Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man. The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising. When barred from ...

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